What the industry's most influential voices think comes next

1 min read

A meeting room at 34 Bruton Street: a long table with tan leather chairs facing a wall-mounted screen.

We brought some of the sector’s most influential voices around one table to talk about where the office is heading, and turned the conversation into the first report in our ongoing industry dialogue series.

The throughline: the office is becoming a hospitality business. Serviced and managed spaces now compete on experience, not square footage, and that is what wins loyalty in a market where occupiers can leave easily and search windows are short. Consistently high occupancy in well-run buildings points to real demand for quality. Dated fit-outs no longer cut it.

It is a candid look at the opportunities and the sticking points, from valuation models to data transparency.

Key findings

Enhanced office appeal. Serviced and managed offices increasingly compete on a hospitality-driven experience, with a level of service that exceeds the comfort of home.
Occupier retention. Superior customer care and flexible terms drive satisfaction and renewals, the things that matter most in a market built on shorter commitments.
Demand for quality. Consistently high occupancy in well-run buildings reflects real appetite for thoughtful design and amenity. Dated fit-outs no longer cut it.
Industry collaboration. Closer work between agencies, operators and landlords is essential to grow the managed sector sustainably.
The honest challenges. Data standardisation, valuation models, and transparency all still need to evolve before the model reaches full maturity.

What’s inside

To win customer loyalty every day, buildings need seamless service across every team, from front desk to maintenance, spaces designed around what occupiers value, and a genuine feedback loop. This write-up captures how the people shaping the market think about getting there.

Read on

There’s more where that came from.

A lounge at 34 Bruton Street: a curved cream sofa with rust cushions against a veined marble wall, beside a travertine coffee table.

The definitive guide to managed offices

What a managed office is, what's included, who it suits, and how it compares to serviced and conventional space. The complete guide from Kitt.

3 min read

What the industry's most influential voices think comes next

Key findings

What’s inside

There’s more where that came from.

The definitive guide to managed offices

Download the report

The Experience Gap: Why Hospitality is the Only Way to Protect Asset Value in 2026

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